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MAC is the number one professional makeup authority because of its unparalleled expertise in the world of makeup. It celebrates individuality as well as diversity as it knows that the customers of the MAC Cosmetics belong to different age groups, sexes and races. MAC Cosmetics is a community that comprises of the group of the professional makeup artists that work together to bring vision to life. MAC has always been at the forefront of the fashion trendsetting.
It collaborates with different leading talents from the world of art, fashion and popular culture. The makeup artists fromMAC Cosmetics work forth to create trends backstage at the different fashion weeks that happen all around the world. MAC Cosmetics believes and understands that the success as well as the platform that it has got is only because of the environment as well as the society that it works in. Hence, it takes every bit of effort to give back to the society in whichever manner possible.
MAC Cosmetics is associated with several associations and foundations that work for the society. Some of these include VIVA GLAM and the MAC AIDS Fund. At present,MAC Cosmetics means a number of things to the millions of fans of the brands based in different corners of the world. MAC Cosmetics started out in Toronto in Canada.
The ace photographer and the makeup artist Frank Toskan had a salon of his own. He became frustrated with the lack of makeup products in the market that photographed well. This is the reason why Frank decided to come up with a brand of his own. Initially, he designed cosmetics in the kitchen and sold them directly from the salon to the fellow models, makeup artists as well as the photographers.
It didn’t take too long for the fashion editors as well as the stylists to get in action and the magazine credits racked up. This led to the phenomenal rise in the popularity of these products and hence MAC Cosmetics was officially launched in the year 1984 from a small counter in the departmental store of the Toronto. Back then the approach and the target audience of MAC Cosmetics was chic utility. The makeup then came in the black pots and not the compacts.
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Other makeup brand during that time largely comprised of the skincare companies. MAC Cosmetics on the other hand was focused on establishing itself as the ultimate color authority.
One of the most popular offerings from the brand was the matte red lipsticks that got an instant boost when it made an appearance in the photo shoot of the then rising star Madonna. Thereafter, MAC Cosmetics took the entire industry by storm and went on to offer a wide range of makeup products that amalgamated the glamorous style and panache to create the desired products.
Both then and now,MAC Cosmetics never had a focus on driving sales rather it always focused on bringing forth carefully formulated product line to target the wider audience base. It simply honors the self expression and individuality over anything else and this has made MAC Cosmetics a global sensation.
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MAC is the number one professional makeup authority because of its unparalleled expertise in the world of makeup. It celebrates individuality as well as diversity as it knows that the customers of the MAC Cosmetics belong to different age groups, sexes and races.
MAC Cosmetics is a community that comprises of the group of the professional makeup artists that work together to bring vision to life. MAC has always been at the forefront of the fashion trendsetting. It collaborates with different leading talents from the world of art, fashion and popular culture.
The makeup artists fromMAC Cosmetics work forth to create trends backstage at the different fashion weeks that happen all around the world. MAC Cosmetics believes and understands that the success as well as the platform that it has got is only because of the environment as well as the society that it works in.
Hence, it takes every bit of effort to give back to the society in whichever manner possible. MAC Cosmetics is associated with several associations and foundations that work for the society.
Some of these include VIVA GLAM and the MAC AIDS Fund. At present,MAC Cosmetics means a number of things to the millions of fans of the brands based in different corners of the world. MAC Cosmetics started out in Toronto in Canada. The ace photographer and the makeup artist Frank Toskan had a salon of his own. He became frustrated with the lack of makeup products in the market that photographed well. This is the reason why Frank decided to come up with a brand of his own.
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Initially, he designed cosmetics in the kitchen and sold them directly from the salon to the fellow models, makeup artists as well as the photographers. It didn’t take too long for the fashion editors as well as the stylists to get in action and the magazine credits racked up. This led to the phenomenal rise in the popularity of these products and hence MAC Cosmetics was officially launched in the year 1984 from a small counter in the departmental store of the Toronto. Back then the approach and the target audience of MAC Cosmetics was chic utility. The makeup then came in the black pots and not the compacts.
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Other makeup brand during that time largely comprised of the skincare companies. MAC Cosmetics on the other hand was focused on establishing itself as the ultimate color authority.
One of the most popular offerings from the brand was the matte red lipsticks that got an instant boost when it made an appearance in the photo shoot of the then rising star Madonna. Thereafter, MAC Cosmetics took the entire industry by storm and went on to offer a wide range of makeup products that amalgamated the glamorous style and panache to create the desired products. Both then and now,MAC Cosmetics never had a focus on driving sales rather it always focused on bringing forth carefully formulated product line to target the wider audience base. It simply honors the self expression and individuality over anything else and this has made MAC Cosmetics a global sensation.