Contents. Retail goods Amazon product lines include several media (, DVDs, music CDs, and software), apparel, baby products, gourmet food, groceries, health and personal-care items, industrial & scientific supplies, kitchen items, and watches, lawn and garden items, musical instruments, tools, automotive items and toys & games. The company launched amazon.com Auctions, a web auctions service, in March 1999. However, it failed to chip away at the large market share of the industry pioneer,. Later, the company launched a fixed-price business, zShops, in September 1999, and the now defunct partnership with, called Sothebys.amazon.com, in November. Auctions and zShops evolved into, a service launched in November 2000 that let customers sell used books, CDs, DVDs, and other products alongside new items.
As of October 2014, Amazon Marketplace is the largest of its kind, followed by similar marketplaces from,. In August 2007, Amazon announced, a grocery service offering. Customers could have orders delivered to their homes at dawn or during a specified daytime window. Delivery was initially restricted to residents of, and was later expanded to several in Seattle proper. AmazonFresh also operated pick-up locations in the suburbs of and from summer 2007 through early 2008. In 2012, Amazon announced the launch of Vine.com for buying green products, including groceries, household items, and apparel. It is part of, the company that Amazon bought in 2010 that also runs the sites (baby), Wag.com (pets), and YoYo.com (toys).
Amazon also owns other e-commerce sites like Shopbop.com,. Amazon's Subscribe & Save program offers a discounted price on an item (usually sold in bulk), free shipping on every Subscribe & Save shipment, and automatic shipment of the item every one, two, three, or six months. In 2013, Amazon launched its site in India, Amazon.in. It started with electronic goods. In July 2014, Amazon said it would invest $2 billion (Rs 12,000 crore) in India to expand business, after its largest Indian rival Flipkart announced $1 billion in funding. In 2014, Amazon sold 63% of all books bought online and 40% of all books sold overall.
Fulfillment by Amazon Small and Light is a service introduced in 2015 that will provide fulfillment for small, light items from a center in. The service will offer free standard shipping for small, light, low-value items offered on the site by third-party sellers. In 2015, a study by found that 44% of respondents searching for products went directly to Amazon.com. Amazon Prime. In 2005, Amazon announced the creation of Amazon Prime, a membership offering free two-day shipping within the contiguous United States on all eligible purchases for a flat annual fee of $79 (equivalent to $99 in 2017), as well as discounted one-day shipping rates. Amazon launched the program in Germany, Japan, and the United Kingdom in 2007; in France (as 'Amazon Premium') in 2008, in Italy in 2011, in Canada in 2013, and in India on July 26, 2016.
Amazon Prime membership in Germany, the United Kingdom, India, and the United States also provides, the instant streaming of selected movies and TV shows at no additional cost. In November 2011, it was announced that Prime members have access to the Kindle Owners’ Lending Library, which allows users to borrow certain popular Kindle e-books for free reading on Kindle hardware, up to one book a month, with no due date. In March 2014, Amazon announced an increase in the annual membership fee for Amazon Prime, from $79 to $99. Shortly after this change, Amazon announced Prime Music, a service in which members can get unlimited, ad-free streaming of over a million songs and access to curated playlists. In November 2014, Amazon added Prime Photos, which allows unlimited photo storage in the users' (though only some count as photos). Amazon also began offering free same-day delivery to Prime members in 14 United States metropolitan areas in May 2015.
In April 2015, Amazon started a trial partnership with and in order to get deliveries directly into the trunks of Audi cars. This project is only available on the area to some Audi connected car users. On July 15, 2015, to commemorate its 20th birthday, Amazon celebrated 'Amazon Prime Day', which Amazon announced would feature deals for prime members that rivaled those on.
Also that month Amazon Prime announced that it would be signing, and, formerly of BBC's, to begin working on, due to be released in 2016. On July 13, 2016, Amazon Prime said customers placed 60 percent more orders worldwide on 'Prime Day'. In December 2015, Amazon stated that 'tens of millions' of people are Amazon Prime members. Amazon Prime added 3 million members during the third week of December 2015.
It was also during December that Amazon announced the creation of the Streaming Partners Program, an over-the-top subscription service that enables Amazon Prime subscribers to add additional streaming video services to their accounts. Among the programming providers involved in the program are, (with additional content from sister network ), Lifetime Movie Club (containing recent original movie titles from and ),. In January 2016, Amazon Prime reached 54 million members according to a report from Consumer Intelligence Research Partners.
In April 2016, Amazon announced same-day delivery would be expanded to include the areas of Charlotte, Cincinnati, Fresno, Louisville, Milwaukee, Nashville, Central New Jersey, Raleigh, Richmond, Sacramento, Stockton, and Tucson, bringing total coverage to 27 metro areas. In September 2016, Amazon launched a restaurant delivery for Prime members in. It was reported delivery fee on all orders is free for Prime members with a minimum order of £15.00. On September 30, 2016, Amazon subsidiary announced premium features that are exclusive to users who have an active Amazon Prime subscription ( Twitch Prime), including advertising-free access to the service, and monthly offers of video games and add-on content. In December 2016, Amazon began offering prime membership for a monthly, instead of yearly fee, at $10.99 per month.
In December 2016, Amazon announced Wickedly Prime, a private-label line of food and beverages available to Prime members. Consumer electronics. A Kindle Fire In November 2007, Amazon launched the, an which downloads content over ', via wireless network. The screen uses technology to reduce consumption and to provide a more legible display. As of July 2014, there are over 2.7 million e-books available for purchase at the.
Starting in 2012 Amazon began offering differing models within generations of its readers starting with the Paperwhite, Voyage, and most recently the Oasis 2 released in October 2017. In September 2011, Amazon announced its entry into the market by introducing the, which runs a customized of the operating system. The low pricing of Fire ($199 USD) was widely perceived as a strategy backed by Amazon's revenue from its content sales, to be stimulated by access to Fire tablets.
In September 2012, Amazon unveiled the second generation tablet, called the. On September 25, 2013, Amazon.com unveiled its third generation tablet, called the. In April 2014, Amazon announced its set-top box system, a device targeted to compete with such systems like or 's device.
The Amazon set-top box allows for streaming videos from sites like Amazon's own streaming service as well as others such as. The device also supports voice search for movies, as well as gaming, which includes special versions of,.
Amazon announced the in October 2014. The device replicates much of the functionality of the Fire TV.
The company entered the market in July 2014 with the release of the. Due to poor sales and reception, Amazon discontinued it on August 2015, and has not announced any newer model as of August 2016. In 2014, Amazon sold a speaker called. In March 2016, Amazon launched Amazon Echo dot, a smaller, more affordable version of the Echo.
Digital content Amazon's Honor System was launched in 2001 to allow customers to make donations or buy digital content, with Amazon collecting a percentage of the payment plus a fee; however, the service was discontinued in 2008 and replaced. On September 25, 2007, a online music store, was launched as Amazon MP3 in the US selling downloads exclusively in MP3 format without. (In addition to copyright law, Amazon's agreements restrict use of the MP3s, but Amazon does not use to enforce those terms.) In addition to independent music labels, Amazon MP3 primarily sells music from the ' record labels:,. Prior to the launch of this service, Amazon made an investment in, a music store with a variable pricing model based on. Amazon MP3 was the first online offering of DRM-free music from all four major record companies. On a Kindle Keyboard In November 2007, the was launched as an store and can be accessed from any, or Kindle. At its launch, the store had more than 88,000 digital titles available.
This number increased to more than 765,000 by August 2011 and as of January 2017 there were over five million e-books available in the U.S. In January 2008, Amazon began distributing its MP3 service to subsidiary websites worldwide and, in December 2008, Amazon MP3 was made available in the UK.
At the launch of Amazon MP3 in the UK, over 3 million Digital Rights Management (DRM)-free songs were made available to consumers, with prices that started at 59p, compared to Apple's 79p starting price. In July 2010, Amazon announced that sales for its Kindle reader outnumbered sales of books for the first time ever during the second of 2010. Amazon claims that, during that period, 143 e-books were sold for every 100 hardcover books, including hardcovers for which there is no digital edition; and during late June and early July, sales rose to 180 digital books for every 100 hardcovers. On March 22, 2011, Amazon launched the for devices and the service was made available in over 200 countries. Also in 2011, Amazon announced that it was releasing a Mac download store to offer dozens of games and hundreds of pieces of software for Apple computers. In January 2013, Amazon launched AutoRip, a digital music service. The service allows customers to receive a free MP3 copy of select CDs purchased through Amazon.
Amazon announced in September 2013 that it would launch Kindle MatchBook in October 2013, a similar service for books allowing customers who buy books from Amazon to acquire an e-book copy for free, or at a discounted price of US$3 or less. MatchBook was launched on the company's site on October 29, 2013. Amazon Games In October 2008, Amazon acquired game developer and distributor Reflexive Entertainment. This studio continued to develop games for PC, Mac and Kindle eReaders under the brands Reflexive and Amazon Digital Services. Notable titles include Every Word for Kindle Paperwhite and Airport Mania for Kindle Fire, Android, iOS Windows and Mac. In August 2012, Amazon announced it would be adding a gaming department to its company titled Amazon Game Studios. Amazon stated that it would introduce 'innovative, fun and well-crafted games' to consumers.
According to the Amazon Game Studios website, the last game that was launched by the department was Amazon's first ever mobile game Air Patriots, released on November 1, 2012. On February 6, 2014, Amazon confirmed the acquisition of the gaming company Double Helix Games without any indication of the financial terms. The 75 Double Helix employees were to become Amazon employees and their, headquarters was to remain their operating base. Amazon informed the TechCrunch media company that it 'acquired Double Helix as part of our Amazon's ongoing commitment to build innovative games for customers' and confirmed that Double Helix's current game roster and other future developments will receive support following the acquisition.
On August 25, 2014, Amazon announced its intent to acquire the video game streaming website for $970 million. The acquisition of Twitch is expected to help Amazon drive Internet traffic and potentially boost its Prime membership program, and promote its video ad and Fire TV set top box business. Amazon Art In August 2013, Amazon launched Amazon Art as an online marketplace selling original and limited edition fine art from selected galleries.
The initial 40000 items listed for sale included 's painting priced at $4.85 million, by for $1.45 million and for $45 000. Amazon Video. Main articles:, and Amazon Video is an Internet video on demand service by Amazon in the United States, United Kingdom, India, Japan, Austria and Germany. In 2015, the Prime Instant Video exclusive series earned two, and Transparent is the first series from a streaming service to win a Golden Globe for best series. Amazon Business On April 28, 2015, Amazon announced its launch of Amazon Business. Amazon Business is a service that provides registered business owners with a consolidated platform for buying products and supplies from Amazon. Business users have access to shipping benefits, discounts on eligible products, purchase analytics, and price comparisons from different sellers.
Amazon Drive. Main article: Amazon Drive, formerly known as Cloud Drive, is a application offering secure cloud storage, file synchronization, file sharing, and Photo printing. Using an Amazon account, the files and folders can be transferred and managed from multiple devices including web browsers, desktop applications, mobiles, and tablets. Amazon Drive also lets their U.S.
Users order photo prints and photo books using Amazon Prints service. Amazon majorly offers two plans in their marketplaces - Prime Photos and Unlimited Storage. The Prime Photos plan offers unlimited storage for photos and, and a 5 gigabytes of storage for videos and other files, whereas Unlimited Storage plan, intended for non-business customer sections, offers unlimited storage for photos, videos, documents, and files in other formats. Private labels and exclusive marketing arrangements. See also: In August 2005, Amazon began selling products under its own, 'Pinzon'; the applications indicated that the label would be used for textiles, kitchen utensils, and other household goods.
In March 2007, the company applied to expand the trademark to cover a more diverse list of goods and to register a new design consisting of the 'word PINZON in stylized letters with a notched letter 'O' which appears at the 'one o'clock' position'. Coverage by the trademark grew to include items such as paints, carpets, wallpaper, hair accessories, clothing, footwear, headgear, cleaning products, and jewelry. In September 2008, Amazon filed to have the name registered. Has finished its review of the application, but Amazon has yet to receive an official registration for the name. AmazonBasics branded USB cable AmazonBasics is a private-label product line, mainly consisting of consumer electronics accessories, but also including home and office accessories. The line was launched in 2009. In 2014, Amazon launched Amazon Elements, a line of domestic products including baby wipes and (formerly) diapers.
In early 2017, Amazon launched a line of under the name Wickedly Prime. The products, such as and are only available to members.
An Amazon.com exclusive is a product, usually a DVD, that is available exclusively on Amazon.com. Some DVDs are produced by the owner of the film or product, while others are produced by Amazon.com itself. The DVDs produced by Amazon are made using its 'CreateSpace' program, in which DVDs are created, upon ordering, using DVD-R technology. The DVDs are then shipped about two days later. Some DVDs (such as the Season 1 or Season 1) are released first as an Amazon.com exclusive for a limited time before being released elsewhere. On May 23, 2011, Amazon.com allowed customers to download 's album for 99 cents, resulting in some downloads being delayed, due to an extremely high volume of downloads.
Amazon self publishing services through one of its companies, CreateSpace, a member of the Amazon group of companies. Amazon Studios. AWS Summit 2013 event in NYC Amazon launched (AWS) in 2002, which provides programmatic access to latent features on its website. In November 2005, Amazon began testing, an (API) allowing programs to dispatch tasks to human processors. In March 2006, Amazon launched an online storage service called (Amazon S3). An unlimited number of data objects, from 1 to 5 in size, can be stored in S3 and distributed via.
The service charges monthly fees for data stored and transferred. In 2006, Amazon introduced (Amazon SQS), a distributed queue messaging service, and product (later folded into ) and for certain products using guidelines that follow standard conventions. Also in 2006, Amazon introduced (Amazon EC2), a virtual site farm, allowing users to use the Amazon infrastructure to run applications ranging from running simulations to web hosting.
In 2008, Amazon improved the service by adding Elastic Block Store (EBS), offering persistent storage for Amazon EC2 instances and, and offering static IP addresses designed for dynamic. Amazon introduced, a database system, allowing users of its other infrastructure to utilize a high-reliability, high-performance database system. In 2008, Amazon graduated EC2 from beta to 'Generally Available' and added support for the platform.
Amazon continues to refine and add services to AWS, adding such services as Scalable DNS service (Amazon Route 53), payment handling, and AWS specific APIs for its service. In August 2012, Amazon announced, a low-cost that provides reliable data archiving, storage, and backup. AWS (IAM) was launched in June 2012 and later in November 2012 at AWS' web developer conference in Las Vegas it announced it was targeting large companies as cloud storage clients. It will further cut its S3 prices to customers with long-term contracts in its 'Redshift' storage service launching in 2013.
In March 2013 Amazon announced its Mobile Ads API for developers. The new Ads API can be used on apps distributed on any Android platform as long as the app is also available on Amazon’s Appstore. As of December 2014, operated 1.4 Million servers across 11 regions and 28 availability zones. New book content production is Amazon's publishing unit launched in May 2009. It is composed of AmazonEncore, AmazonCrossing, Montlake Romance, Thomas & Mercer, Powered by Amazon, New Harvest, Grand Harbor Press, Two Lions, Skyscape and Waterfall Press. Launched in 2005, Amazon Shorts offered exclusive short stories and non-fiction pieces from best-selling authors for download from the Kindle Store.
By June 2007, the program had over 1,700 pieces and was adding about 50 new pieces per week, but the program was discontinued on June 1, 2010. Donations Amazon also created 'channels' to benefit certain causes. In 2004, Amazon allowed customers to donate $5 to $200 to the campaigns of, providing links that raised $300,000 for the candidates. Amazon has periodically reactivated a donation channel after crises such as, and the 2004. By January 2005, nearly 200,000 people had donated over $15.7 million in the US. In 2013, Amazon launched a charity initiative called Amazon Smile.
It can be accessed by going to smile.amazon.com when normally shopping, and allows Amazon to donate 0.5% of the sale price of eligible items to the customer's selected charity as its. Amazon Local Amazon Local is a service launched in June 2011 in. As of 2013, Amazon Local offers daily deals to over 100 regions in 36. Amazon Local also acts as a deal aggregator; some of the deals are actually offered through, a firm in which Amazon has heavily invested.
It was launched gradually in the United Kingdom on August 29, 2012, starting in London and expanding to more towns and cities. On December 18, 2015, Amazon Local stopped selling daily deals however purchased deals will remain valid according to its terms. AmazonWireless In July 2009, Amazon.com launched an AmazonWireless website, which offers cellular devices and service plans for, and in the US. AmazonFresh and Amazon Prime Pantry is a home grocery delivery service first trialed in 2007, and later made available in Boston,. In 2017 Amazon purchased Whole Foods and began selling 365 (whole foods store brand products) through Amazon fresh. Is a similar service covering the 48, allowing the order of up to 45 pounds of dry goods and non-perishable groceries for a flat delivery fee.
Amazon Dash. Main article: In December 2016, the first Amazon Go store was opened to Amazon employees in Seattle. The 1,800 sq ft store uses a variety of sensors and automatically charges a shopper's Amazon account when they walk out of the store. It stocks ready-made meals and meal boxes; in addition to a full grocery store. The store was planned to open for the general public in early 2017 but it has not done so due to issues with the technology tracking over twenty people at one time. The store opened to the public on January 22, 2018. Amazon Supply Amazon Supply, launched in 2012, offers industrial and scientific components and (MRO) supplies.
Amazon Supply was developed based on experience operating Smallparts.com, acquired in 2005. (The Smallparts.com brand was discontinued with the launch of Amazon Supply.) While Amazon Supply uses the same order fulfillment and distribution system as Amazon.com, its online store provides services to customers in more than 190 countries. Video Direct On May 10, 2016, Amazon launched a Video Service called Amazon Video Direct which allows users to place videos available to rent or own, to view free with ads, or to be bundled together, and offered as an ad-on subscription. Amazon will pay creators 50% of the revenue earned from rental or sale of the videos, but for ad-supported videos, the makers will get a portion of ad receipts. Amazon Music Unlimited In October 2016, released a music streaming service called 'Amazon Music Unlimited.' Unlike Prime Music with its somewhat limited catalog, this stand-alone music streaming service has 'tens of millions' of songs and is intended to compete with music streaming leaders such as.
It has a similar price structure, albeit with a $2/month discount for Amazon Prime members. Amazon Tickets Amazon launched a ticket service called 'Amazon Tickets' in 2015 in the UK and soon will expand it across Europe, US, and Asia to compete with the likes of industry leader while also disrupting the Live Entertainment market STEM Club On January 24, 2016, Amazon launched a new subscription program aimed at parents called STEM Club, which delivers educational toys to your home for $19.99 per month. And by 'STEM', toys will be hand-picked and focused on the area of science, technology, engineering and math.
The toys will range from robotics to natural sciences and will include items exclusive to Amazon. STEM toy subscription club is only available in the United States.
Amazon Books. Main article: On November 2, 2015, Amazon opened its first physical, a in the shopping center in Seattle. The store, known as Amazon Books, has prices matched to those found on the Amazon website (for Prime members) and integrate online reviews into the store's shelves. Amazon Home Services In March 2015 Amazon launched a new on-demand service, Amazon Home Services, aimed at offering homeowners a marketplace for professional services such as plumbing, electrical, audio/visual installation, and lawn services. The Home Services category designed to make finding a specialist easy by verifying that providers are properly licensed and insured for the job. Service is 'Satisfaction Guaranteed' and offers a refund if you are not happy in the end. Additionally, reviews are verified so you know the reviewer actually paid for and used the services.
Amazon Destinations In April 2015, Amazon rolled out a new travel site called Amazon Destinations, which focuses on helping customers find 'getaway destinations' within driving distance of their homes. Amazon Destinations featured hotel selections in three United States metro areas: L.A., New York and Seattle. Later that year, Amazon discontinued the service.
Handmade by Amazon In October 2015, Amazon announced a new handmade marketplace called Handmade By Amazon, already having 5,000 sellers from 60 countries and 80,000 items for sale. The platform is designed for artisans to sell their good directly to the public, similar to the platform. Amazon Inspire In June 2016, Amazon Inspire launched as a way for educators to share free lesson plans, worksheets, and videos. Amazon Cash/Top Up Amazon Cash (in the United States and Canada) and Amazon Top Up (in the United Kingdom) are services allowing Amazon shoppers to add money to their Amazon account at a physical retail store. The service, launched in April 2017, allows users to add between $5 and $500 (£5 and £250) to their accounts by paying with cash at a participating retailer, who scans a barcode linked to a customer's Amazon account. Users can present the app on paper, on the Amazon app, or as a text message sent by the Amazon website. Participating retailers in the United States include,.
In Canada, reloads can only be made at post offices. In the United Kingdom, reloads can only be made at locations. Merch by Amazon On September 30, 2015 Amazon announced the launch of Merch by Amazon, a service intended to help content creators generate revenue through the sale of branded t-shirts and other merchandise items such as long sleeve shirts, sweatshirts, hoodies and popsockets, designed by creators and sold, produced and fulfilled by Amazon. Since the summer of 2018, the service has also been available on the European marketplaces in Germany and Great Britain. Other services. An Amazon.com collection point at the in, England.
In January 2007, Amazon launched, a now-defunct for user-generated content to replace ProductWiki, and the service. Also in 2007, Amazon launched, which allows reviewers free access to prerelease products from vendors in return for posting a review. And Amazon launched a website called SoundUnwound for browsing music metadata with wiki-like user contribution in September 2007; this data was also used for Amazon's Artist Pages. SoundUnwound ceased existence on June 18, 2012, and the site redirected to Amazon. Amazon Connect enables authors to post remarks on their book pages to customers. Amazon Webstore allowed businesses to create custom e-commerce online stores using Amazon technology.
Sellers selected the category for their business, and paid a commission of 1-2%, plus credit-card processing fees and fraud protection, and a subscription fee depending on the bundle option for an unlimited number of listings. Amazon has chosen a limited number of companies to become an implementation solution provider for them. The Amazon Webstore is no longer available to new merchants. In August 2014, Amazon launched a credit card reader. Merchants can use it to conduct payments through a smartphone or tablet. In 2014, Amazon launched a feature called 'make an offer' that allows customers to place a bid to 3rd party sellers, rather than buy outright. However, unlike eBay, the feature is not an auction but rather a one-to-one bid where the customer haggles privately with the seller.
In January 2015, Amazon announced its own email and scheduling service dubbed WorkMail developed by Amazon Web Services, the cloud computing unit of Amazon Inc. The Amazon email service is expected to bring in $10 billion extra revenue to the company.
Amazon released branded semiconductors to home equipment designers who are working on Internet-of-Things devices, WiFi routers and other smart home appliances. The chips come from, which Amazon purchased in 2015 for a rumored $350 million. On January 7, 2016, the company announced that its Alpine chipset was available for a wide range of applications. See also. References. Arrington, Michael (August 1, 2007).
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Got a new Amazon Kindle for Christmas and I love it. I’m supposed to be able to plug it into my Mac and access the files — and more importantly copy some of my music and photos onto the device. But I plug in my Amazon Kindle Fire and the Mac system sees nothing. No device, not even an error message.
Congrats on what sounds like a very nice present: the Amazon Kindle Fire HD and Fire 8 are very nice tablets with vivid color screens and, of course, tight integration with the Amazon experience, both books through Kindle and shopping through the various Amazon apps you can download. Under the hood, it turns out that your Kindle is running a custom version of Android, the same operating system that powers Samsung Galaxy S6 smartphones and LG wearables, televisions and much more. That’s the good news. The bad news is that Apple doesn’t seem to be much of a fan of the Google-created Android operating system and while you can plug in a Windows hard drive and have it show up on your Mac system without fuss, Android requires that you actually download a new program and use that to access Android-based devices when hooked up to a Mac OS X system, even in 10.11 El Capitan. Let me show you the steps as it’s pretty easy once you know where to grab the app. First off, here’s my Finder window with an Amazon Kindle Fire 8 HD plugged in to my MacBook Pro: Lots of files, folders, devices, etc.
But no Kindle device. To get that, you’ll need to get a program called Android File Transfer and install it.
Interestingly, it’s not available in the App Store either, so you’ll have to go old school and download it yourself. The link you need is at or you can just click on this graphic: Once it’s downloaded, you’ll have a new device on your Desktop. Double-click to open it and this is what you’ll see: This is the easy app installation process on the Mac: Just click and drag the Android File Transfer program icon onto the Applications icon and it’ll be installed on your computer in, yes, your Applications folder.
Once done, it might launch (or you can launch it directly from Applications), but without an Android device like the Kindle plugged in, all you’ll get is this: No worries, because when you do now plug in your Kindle Fire, it’ll show up with a Finder-like window within the Android File Transfer app: At this point it’s super easy to dig around, find the folders you want (like “Movies” or “Pictures”) then either copy files off the Kindle Fire by dragging them onto your Desktop, or copy them onto the Kindle by dragging them from your Mac system to the appropriate folder or sub-folder. Not as elegant as it could be — I think Amazon could write a custom Kindle-themed program for the Mac that works atop this relatively crude solution, and Apple could just add support for Android file systems in the OS — but with a little bit of poking around, you’ll get the hang of it! And enjoy your Kindle Fire!